Marketing Budget Calculator for Romanian Businesses
Last updated 14 September 2026
This calculator helps you structure a planning conversation. It does not pretend there is one correct marketing percentage for every company, and it contains no industry benchmarks.
Your inputs
Currency
Primary objective
Scenario
Your planning estimate
10,000 lei per month
Media 5,000 lei (50%) · Non-media 5,000 lei (50%)
Editable allocation
1,500 lei
1,500 lei
1,000 lei
3,000 lei
2,000 lei
1,000 lei
Break-even view from your own economics
Revenue gap to target: 300,000 lei
Gross profit on that gap at 40%: 120,000 lei
New customers implied by your average value: 120
Allowable acquisition spend at your maximum acquisition cost: 60,000 lei
Objective selected: Leads
This calculator is a planning tool. It does not predict or guarantee leads, revenue, CPC, CPA, ROAS or growth. Outputs depend entirely on the assumptions entered above.
A marketing budget is not only ad spend
Businesses often under-budget the infrastructure that makes media productive: strategy, creative, landing pages, analytics, CRM, content and conversion improvement.
The right allocation depends on the constraint. A company with strong demand but weak visibility may need acquisition. A company buying traffic into a weak website may need conversion work first. A new brand may need creative and positioning before scale.
