Northstar Research · Market overview
Digital Marketing in Romania 2026
Internet adoption, social platforms, ecommerce behaviour and SME digital maturity, interpreted for marketing decisions.
Open resource →Northstar Research
Digital Marketing Research & Resources for Romania
Better marketing decisions start with better context. Northstar Research brings together reputable public data, platform statistics and practical decision frameworks for businesses operating in Romania. We organise and interpret the evidence; we do not present third-party data as our own. Each resource identifies its underlying sources, dates and important methodological caveats.
Last updated 14 September 2026
Northstar Research · Platforms
Social Media in Romania 2026
Platform-by-platform reported audiences, what the definitions actually mean, and how to choose channels.
Open resource →Northstar Research · Paid search
Google Ads Costs in Romania
Why a national CPC average is a weak planning input, and the five numbers that actually drive a budget.
Open resource →Northstar Research · Channel choice
Google Ads vs Meta Ads in Romania
Intent versus discovery, creative demands, measurement differences and how to sequence budget.
Open resource →Northstar Research · Business maturity
Digitalisation of Romanian SMEs
EU reporting on digital intensity, why connectivity is not capability, and a practical maturity ladder.
Open resource →Northstar Research · Budgeting
Digital Marketing Budget Guide for Romanian SMEs
Four budget layers, how to find the real constraint, and a planning sequence that avoids guesswork.
Open resource →Northstar Research · Buying guide
Bucharest Marketing Agency Cost Guide
Pricing models you will encounter, what a proposal should separate, and the questions to ask.
Open resource →Northstar Research · Reference
Romanian Marketing Statistics 2026
The headline Romanian digital figures with their periods, definitions and original sources.
Open resource →Northstar Research · Reference library
Romanian Marketing Statistics Reference Library
A filterable, sourced table of Romanian marketing data across internet use, platforms, search, ecommerce and business digitalisation.
Open resource →Northstar Research · Tool
Marketing Budget Calculator Romania
Build a monthly planning budget from your own revenue, margin and channel assumptions. A planning tool, not a performance promise.
Open resource →Source library
Northstar Marketing did not collect the data used across these resources. Every figure keeps its original source, reference period and definition.
- DataReportal — Digital 2026: Romania Late-2025 data used for 2026 planning. Platform figures are advertising-planning audiences or registered members, not verified unique people.
- European Commission — Romania 2026 Digital Decade Country Report Report page updated 24 August 2026.
- European Commission — Country Report Romania 2026 Business digital intensity figures refer to 2025 reporting.
- Statcounter Global Stats — Search Engine Market Share Romania Observed usage-share measurement across Statcounter's tracked pages, not a population survey.
- Eurostat — Digitalisation in Europe 2026 EU-level context; country figures used only where explicitly available.
- Eurostat — Online shopping in the EU keeps growing (2024 data) Share of internet users who bought or ordered online, 2024 reference year.
- ARMO — Romanian ecommerce and GDP, 2025 ARMO cites the European E-Commerce Report 2025; figure is an expectation, not an outcome.
- ARMO — Online shopping in Romania, 2025 ARMO reports INS (Romanian official statistics) data for internet users aged 16–74.