This page is designed as a living reference. Each statistic displays its period and original source. Figures are not silently overwritten: when updating, enough context is preserved to show what changed and to avoid mixing incompatible methodologies.
Key takeaways
Every figure keeps its reference period, definition and source organisation.
Platform advertising reach, registered members and active users are not interchangeable.
Statcounter usage share is not survey-based population penetration.
Do not combine these figures into a single “Romania digital score”.
Digital access and internet usage
Internet and mobile connectivity in Romania
Metric
Value
Period
Definition
Source
Internet users
17.7 million
End of 2025
Individuals using the internet
DataReportal
Internet penetration
94.0%
End of 2025
Share of total population
DataReportal
Active cellular mobile connections
25.5 million
Late 2025
Connections, equal to 135% of population — multiple per person possible
DataReportal
Source: DataReportal, Digital 2026: Romania
Social media
Social-media identities and platform planning figures
Metric
Value
Period
Definition
Source
Social-media user identities
12.9 million
October 2025
68.3% of population; identities, not unique people
DataReportal
Adult social-media identities
11.5 million
Late 2025
Identities aged 18+
DataReportal
Social identities as a share of internet users
72.7%
October 2025
Relative to the internet-user base
DataReportal
Facebook advertising audience
about 10.3 million
Late 2025
Meta advertising resources — planning reach
Meta via DataReportal
Instagram advertising audience
about 6.0 million
Late 2025
Meta advertising resources — planning reach
Meta via DataReportal
TikTok advertising audience
about 8.71 million
Late 2025
TikTok advertising resources — adults 18+
TikTok via DataReportal
LinkedIn registered members
about 5.30 million
Late 2025
Registered members — not monthly active users
LinkedIn via DataReportal
Reddit advertising audience
about 3.40 million
Late 2025
Reddit advertising resources — planning reach
Reddit via DataReportal
Pinterest advertising audience
about 3.48 million
Late 2025
Pinterest advertising resources — planning reach
Pinterest via DataReportal
X advertising audience
about 1.73 million
Late 2025
X advertising resources — planning reach
X via DataReportal
Source: platform advertising resources via DataReportal, Digital 2026: Romania
Search
Search-engine usage share in Romania, August 2026
Search engine
Usage share
Period
Definition
Source
Google
97.27%
August 2026
Observed usage share, not a survey
Statcounter
Bing
1.8%
August 2026
Observed usage share, not a survey
Statcounter
DuckDuckGo
0.33%
August 2026
Observed usage share, not a survey
Statcounter
Yandex
0.30%
August 2026
Observed usage share, not a survey
Statcounter
Yahoo
0.18%
August 2026
Observed usage share, not a survey
Statcounter
Ecosia
0.06%
August 2026
Observed usage share, not a survey
Statcounter
Source: Statcounter Global Stats, Search Engine Market Share Romania
SME digitalisation
Business digital intensity
Metric
Value
Period
Definition
Source
SMEs at least at basic digital intensity
around 44%
2025
Share of SMEs reaching basic digital intensity
European Commission
SMEs at high or very high digital intensity
21.7%
2025
EU average for the same indicator is 32.7%
European Commission
Source: European Commission, Country Report Romania 2026
The Commission characterises Romania as strong in fixed connectivity but limited in business technology uptake.
Ecommerce
Online shopping and ecommerce context
Metric
Value
Period
Definition
Source
Internet users who bought or ordered online
60%
2024
Share of internet users
Eurostat
Change since 2014
+43 percentage points
2014 to 2024
Change in the same indicator
Eurostat
Internet users aged 16–74 buying online in the previous 12 months
74.3%
2025
Previous-12-month measure; different methodology from the Eurostat release
ARMO citing INS
Romanians making online purchases
approximately 5.9 million
Q1 2025
People buying online in the period
ARMO
Ecommerce as a share of GDP
expected 3.5%
2025
Expectation, not a measured outcome
ARMO citing European E-Commerce Report 2025
Sources: Eurostat and ARMO
Methodology warning
Do not build a single “Romania digital score” by combining these figures. They come from different datasets and definitions. Platform ad reach is not active-user count; Statcounter share is not survey penetration; ecommerce measures can use different reference periods. The value of this page is precision about those differences.
Sources
Northstar Marketing did not collect the data below. Each source is listed with the caveats that belong to it.
DataReportal — Digital 2026: Romania Late-2025 data used for 2026 planning. Platform figures are advertising-planning audiences or registered members, not verified unique people.
Using these figures in an article? Please cite the original dataset indicated beside each statistic; you may also reference this Northstar compilation.
